Finding Your Niche and Expanding Your Customer Base
Immerse yourself in the art of organic networking within your local community. Acquire essential strategies to pinpoint your unique niche, forge connections with fellow business owners, and draw in your ideal customers. Uncover actionable tips that you can apply right away, laying the groundwork for business expansion and fostering meaningful connections for your farm.
About the Speaker: Roxanne Reed
Roxanne Reed is a seasoned agri-tourism farmer with a passion for establishing robust foundations for farm businesses throughout North Carolina. Boasting over 25 years of experience in small business, entrepreneurship, finance, and economic development, Roxanne is renowned for her expertise in business development, strategic planning, and access to capital.
As the Founder of Farm School on Wheels and Granit Training Group LLC, she specializes in creating and leading programs customized to the unique needs of business leaders at all stages of development. With her demonstrated ability as a problem-solver and critical decision-maker, Roxanne is dedicated to propelling success and fostering growth in agricultural businesses.
Course Schedule
Week One
Legal Structures & Business Framework
Week Two
Site Analysis & Exploring Your Potential
Week Three
Understanding Your Market & Customers
Week Four
Financial Planning for Your Business
Week Five
Maximizing Your Profits and "Belt-Tightening"
Week Six
Business Operations & HR
Week Seven
Pasture Raised Chickens
Week Eight
Pasture-Raised Cows & Chickens
Week Nine
Market Garden Design, Barn Storage, Tractors and Equipment
Week Ten
Drones & Agriculture
FAQ'S
No. All workshops and courses are fully funded by our community partners.
Everyone is welcome.
No. You can be in the dreaming stage, in the process of obtaining land or acquiring a farm, or operating a farm of any size.
No. Students must attend 60% of the live sessions.
Students who miss a class will receive a recording of the session.
Yes. We have a private Facebook group where instructors and students can discuss coursework, business development, and provide feedback.
